Apr 2025 – Apr 2026ready
↳ Starts a new audit setup flow
COMPOSITE SCORE
71/100
RANK (OF 5)
1
BEST-PERFORMING PILLAR
Media 100/100
HIGHEST-PRIORITY GAP
PR & Analyst 76 pts gap
MOMENTUM
— vs last cycle
TRACKED SPOKESPEOPLE
4Brand: 1 · Competitors: 3
Benchmark comparison
Acer Competitors
avg 47
Acer
71
Lenovo
52
Dell
44
HP
42
Asus
24
Score (0–100)
Category average (47)
Score composition
PillarWeightAcer ScoreContribution
Media40%
10040 (56%)
Awards25%
9022 (32%)
PR & Analyst15%
244 (5%)
Leadership10%
505 (7%)
TOTAL90%71/ 100
Audit health
Healthy
All data sources operational
Data freshness
Updated May 12, 2026
Refresh cadence: 14 days
Methodology snapshot
- 10 data sources
- Weighted scoring
- 10+ indicators
- Tier-1 benchmark set
Leadership coverage
Ipsita Dasgupta
HP
Manish Gupta
Dell
Harish Kohli
Acer
Shailendra Katyal
Lenovo
Key takeaways
- Acer currently holds a commanding overall PR leadership position in the Laptops category, primarily driven by its exceptional media visibility and strong awards performance.
- However, significant strategic gaps exist in PR analyst relations and executive thought leadership, where Acer lags considerably behind top competitors like HP, Dell, and Asus.
- While awards recognition is respectable, there is room to further narrow the gap with industry leaders Lenovo and HP to enhance product prestige.
Key mentions across industry
SourceBrandDateSent.
Scores are relative to the competitive set and time period selected. See Methodology for details.